Blackbox Racing is a start-up for passionate car racers.
With their modern 6DOF (degrees of freedom) driving
simulators, they want to bring in the realism of the race
tracks to everyone from amateur to professional.

To promote their new business, they asked us to produce
a kick-off video. Although the simulator is very
impressive, we felt that this project is not about a
machine showcase. Instead, we chose to promote the
feelings while driving it. The focus should be on a visual
story of speed, tension, and adrenaline.

Filming on the road with a moving car includes a handful
of unexpected situations: traffic, road conditions,
obstacles, etc. To ensure that everything goes smoothly
and safely while still aiming for a high production value,
we prepared everything ahead. We did an extensive
location scout and developed a very detailed
storyboard. We visited and revisited several locations
and tested out a few important shots. After lots of blood,
sweat, and tears, we are super proud of the result.