Studin is an app that helps students stay connected, even when they can't physically gather. Additionally, it facilitates communication with universities' or colleges' administration & teachers.
The objective of this project was to get an MVP designed and developed quickly to test the product and be able to iterate fast until product-market fit is found. However, the founders knew that their product's first impression needed to be convincing, so I decided to spend a fair amount of time on the visual brand. That part took a few weeks.
The next focus was on designing the MVP. Starting by organizing the information in a hierarchized architecture, I moved really fast through the different stages of the UX process to quickly lay down all the low-fidelity app screens. Always with the objective in mind to design a great looking MVP, the high fidelity designs were quickly laid down, and iterated on in partnership with the developers. I handed off the design to Studin's developers only about 6 months since the project started, which I am super proud about!
Eventually, I achieved the objectives of crafting a strong identifiable visual brand that is consistent all across and allows Studin to grow and gather its audience around its warm and friendly colors! The founders of this young bootstrapped startup are now able to use, reuse and abuse their brand assets, which help them continuously grow their social media and web presence. The app is due to launch in late 2021, or early 2022 in its beta version, and I can not wait for it to be in users' hands .
