QD is a restaurant in Delhi, India. I discovered Tandoori Momos for the first time here while traveling. The distinct flavour of this delicacy makes my mouth melt even after staying away from it for 5 years. Not many know about this restaurant or dish, and hence, I call it Delhi's best kept secret. The identity of this place doesn't do it justice to the kind of delicacy it serves. So, I decided to undertake this as a personal project to rebrand this restaurant to get some of that hot flavour back and to make something people won't be able to miss. After showing the owners my ideas for rebranding. They are now moving further with the rebranding and as of December 2021 they are currently in the process of overhauling the entire restaurant.
I started by asking: "What's the one thing QD does better than anyone?" The answer was simple: The Tandoori Momos. QD helps people uncover the flavours of the tandoor. So I took the idea of how the food was made and what the flavor felt like and began the journey to create the concept of the brand. Flames for how it is made and a spark of flavor for what it tasted like.
