The expression Evohé was used in antique Greece and means the shout of the women to invoke Baco, the God of the wine. The creation of a distinctive name, a memorable logo, and a branded bar design were the first steps to convert Evohé to an extravagant bar people would talk about.
The creation of a powerful, mobile-first website with relevant content positions Evohé as a modern player that's a step ahead of their competition.
It not only communicates the upcoming shows and events, it also offers a playful design of the cocktail's menu with little micro-interactions. Finally, since it is their aim to connect the online and offline world, I included the CTA "bring me there" that connects the people's locations with Google Maps and looks for the fastest way to bring them to Evohé.
Visiting Evohé is about celebrating the little moments of life, it's about spending time with your friends in a nice atmosphere, enjoying good music and delicious cocktails. To convert a good time into beautiful memories, I came up with #evohepeople. And what are memories for if you can't share them with your loved ones? To make them unforgettable and shareable I regularly upload the best snapshots on Evohé Instagram and website.
