The aim of bananas.app was to bring back people to do more things together in real-life and encouraging meaningful in-person encounters, instead of being trapped in ineffective group chats. The main idea was to create an efficient planning app with strong social and gamification components and providing a fun, hassle-free way to organize a plan.
The branding concept is bold and attention-grabbing. Therefore, I chose an easy-to-remember brand name that would give me the necessary room to play around. The claim "don't go bananas, go bananas.app" would address the message overkill in diverse group chats while reinforcing the brand name.The overall visual language is modern, colorful, yet retro. For the logo, I developed an imagotype with a b-shaped banana on yellow background. The idea was to create a symbol with a digital-first or even app-first approach. The lettermark was constructed using a bold, lower case typeface that would remind everyone of one of the classic items we had in our childhood, the Gameboy (R). For the color system, I used a high-contrast blue and yellow as primary colors and strong accent colors.
The idea was to gain first user validation and therefore, I created a landing page where I would briefly describe the concept and showcase a sneak-peak of the app. In the header, I placed the video to grab attention. Strong and colorful imagery is used for the website. The call to action was to subscribe to the list and notify users once the product is ready.
